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hey have excellent education and career backgrounds, playing
important roles in the workplace and society at large; they
know how to enjoy life and have original views for trends;
they have high requirements for their self-image and marriage; they love and delight in being luxury consumers; 80% of them owns and often purchases luxury products; they have a strong desire to be the most beautiful bride on their wedding day and expect a perfect marital life.
Besides this, the readers of COSMO Bride also include grooms, bridesmaids, groomsmen, and wedding ceremony guests,and even the married people who care about the sentimental details of their life.
 
《时尚·新娘COSMO Bride》
的读者是这个社会的中坚
 
们拥有良好的教育背景和工作经历,在社会工作及生活中承
担重要角色;她们懂得享受生活,对潮流有独到见解;她们
对自我形象及婚姻质量要求很高;她们热爱并乐于消费奢侈
品,其中80%以上都拥有和经常购买奢侈品,她们强烈渴望在婚礼中做
最美丽的新娘,同时更渴望享受完美、优越的新婚生活。
除此之外,《时尚·新娘COSMO Bride》的读者还包括部分准新郎、伴
娘伴郎,和每年参加朋友婚礼的来宾,甚至包括注重生活情趣和细节的
已婚人士。
 
     
 
消费习惯Consumption Habits
 
  单身阶段月均消费Average monthly expenses before marriage RMB4563
新婚阶段月均消费(不包括购房购车)Average monthly expenses during marriage
(Purchasing houses and cars are not included) RMB30000
     
  拥有奢侈品Owns luxury products 81%
喜欢购买Enjoy purchasing luxury products 73%
结婚阶段准备购买Intends to purchase luxury products 93%
     
 
月收入状况Monthly Income
RMB5000元以下Below 17%
RMB5000~10000元 62%
RMB10000元以上Above 21%
     
 
 
 
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