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黄框世界 ——
美国国家地理学会
The World of National Geographic Society
1888年，美国国家地理学会创建，作为全球最大的非营利性科学教育机构，自成立以来，它秉持“增进并传播地理知识”的宗旨，赞助了8000项以上的研究探索计划以及许多享有盛誉的科研工作者，如因黑猩猩研究而闻名遐迩的珍妮·古道尔、因深海探险而有口皆碑的罗伯特·巴拉德等等。 |
除了其主要载体、旗舰产品《国家地理》杂志外，学会还出版了《国家地理旅行家》、《国家地理探险》和《儿童国家地理》等杂志，连同国家地理频道、国家地理书籍、音像制品、地图及互动媒体，国家地理学会将科学知识传播至全球亿万人口。国家地理属下还有国家地理视频公司、国家地理地图公司、国家地理学会网站、国家地理探险委员会、国家地理保护基金等实体、机构。
在学会的概念中，专业精英的工作最终目标是要启迪和服务大众。它用广受欢迎的杂志、地图、书籍、电影和交互媒体产品传播新知，深入浅出地反映整个世界和世界上的所有事物。众多杰出的科学家、探险家、摄影师、电视工作者和作者队伍肩负学会使命，往来于世界各地，为学会赢得显赫荣誉。著名的黄框标志成为令
人向往的探险与优质标记，印刻在世界各地和越来越多的语言当中。
Established in 1888, the US National Geographic Society is
the largest nonprofit scientific and educational institution
in the world. Since then, NGS s aim is always "for the
increase and diffusion of geographical knowledge”. It has granted
more than 8,000 research exploration plans and supported many
reputed scientific researchers such as the famed chimpanzee
researcher Jane Goodall and the famous deep-sea explorer Robert
Ballard.
In addition to its flagship product----National Geographic
magazine, the Society also publishes other periodicals including
National Geographic Traveler, National Geographic Explorer,
National Geographic Kids, etc. It also has National Geographic
Channel, National Geographic books, and other audio and video
products, maps and interactive media. Through these media, the
society diffuse geographic knowledge to millions people around
the world. The National Geographic has subsidiary organizations
and entities including National Geographic Television, National
Geographic Maps, National Geographic website, Committee for
Research and Exploration, National Geographic Conservation Foundation,
etc.
The Society s concept is that the ultimate objective of professional
elite s work is to inspire and serve people. It uses popular
magazines, maps, books, movies and interactive media product
to diffuse new knowledge, explaining the profound world and
all things in the world in a simple way. Numerous outstanding
scientists, explorers, photographers, TV workers and writers
run around the world with mission of the Society, gaining prominent
honor for the Society. The famous Yellow Border has become a
mark of exploration and high quality, incribed in many places
and more and more languages. |
